Payment Gateway is a service which connects an online website or store to a bank or payment processor. In simple words, it is a method of how a website accepts payments from the customers. It enables businesses to accept payments, including credit cards. Without a payment gateway, the user can’t pay for the product or service they are buying online. It is a key thing that you will have to sort out before your business become fully functional.
Accepting payments are a crucial part of the entire business. Hence, identifying the best Payment Gateways become very important. To make your decision much easier, we have come up with a guide which will tell you the tips for choosing the best payment gateway for business. Must consider these tips for making a correct decision.
Know whether it will easily integrate with your website or not?
While choosing a payment gateway, it is important to know how easy and merchant friendly the integration of the gateway is. Over complex payment gateways lead the customers to move to the other site. The payment gateway must provide a seamless, simple and hassle-free checkout experience on every channel or platform. Since everyone is running out of time and nobody wants to spend hours or days on a payment gateway. So, it is crucial to select an easily integrated gateway.
1. It must be internationally accepted
Getting a payment gateway which is internationally accepted, helps in increasing your customers base. If your website has a global reach then it is must to have feature. But if your website is limited to a particular region or area, then having this feature will help you in future whenever you want to diversify. You can get the benefits of the global market with the help of this feature.
2. Look at the digital security it is providing
Because of increasing online frauds, it becomes important to take security into consideration. Payment fraud is the main reason which stops a customer to make an online purchase. Hence, the gateway you choose must be completely secure for both customer and you. Having a secure payment gateway will let your customer stick to your website. Before selecting a gateway, must look at the fraud prevention tool it offers. It must provide data encryption as well as strong fraud detection mechanism.
3. Mobile optimisation is very important
With the constant change in technology, people are now preferring to use smartphones over computers to surfing the internet. So, you must select a payment gateway that enables its customer to have a hassle-free shopping experience from their respective device. So, it becomes a necessary step for every e-commerce website to be optimised for online payments too.
4. Compare the pricing before buying
You must compare the prices of different payment gateways and select the one which gives the best value for money. Different payment gateways have different charges. Some ask for purchasing fees. Subsequently, they also have monthly subscription fees along with processing fees that are charged every time a transaction is made. It is important to find one which charges a reasonable amount of fees. Also, make sure there are no hidden charges. So, know the margin you will get from every sale. And then find which gateway fits in your pricing structure.
5. Check on customer support
The gateway you opt must have a customer support helpline which provides the customers with 24/7 support. As you are dealing with monetary transactions, so your service provider must be accessible all the times. Nature of support must not be limited to the acknowledgement of the problem, but it should also provide a solution for it. The gateway you choose must respond instantly whenever a customer reaches out with an issue. So, check the level of support before choosing a payment gateway.
These tips are must to be considered for choosing an online payment gateway which is best for your website. It will also help in growing your business and to keep money coming to you. Right payment gateway will help your customer in purchasing a product online and eventually it creates trust in the customers. So, take some time and do research and then select one payment gateway for your website.