Ever wondered why your YouTube videos aren’t getting as many views as your competitors’? Why your YouTube channel is not growing, even though you are delivering better and much informative content? It is because you are not using relevant YouTube keywords, and due to this, your videos don’t appear in the search results of your target audience.
Therefore, to help you out, we have mentioned all the important steps you must take for YouTube Keyword Planning. Hence, read this blog until the end to know about the ways you should use to generate more traffic and views on your YouTube channel. In addition to this, we have also mentioned the most powerful SEO tools you must use for successful YouTube keywords planning.
Step: 1 Carry Out a thorough YouTube Keyword Planning Research
In this section, we’ll discuss the importance of detailed YouTube Keyword Planning. In addition to this, we’ll also list the ways you can use to plan your keywords.
Search for Relevant Keywords
YouTube Video Optimization begins with thorough Keyword Research. So, you must start with finding the most relevant keyword to your niche. You must focus on the keywords that are most likely to be searched by your target audience.
One of the most trusted SEO tools to find perfect YouTube keywords is Google Keyword Planner. This tool provides you with tons of keyword variations. Along with this, it also shows the competitiveness rates of the keywords.
Analyze the Search Trends
You must analyze the Search Trends to create a successful YouTube Keywords list. To get a better idea of your industry’s search trends, you must utilize the autocomplete feature of YouTube. It helps you collect the keywords that are searched the most.
Moreover, Google Trends is the other brilliant tool that you can use to analyze the search trends of your industry. Remember to switch from the Web Search option to YouTube Search if you are looking for YouTube Keywords. It also allows you to compare these keywords according to their popularity. In addition to this, you can also search for the most popular videos of your niche and copy the keywords used in them for better optimization.
Collect Video Keywords
You must have noticed YouTube videos showing up among Google’s result pages for a particular keyword. Do you know? About 25-40% of traffic on YouTube will be generated from organic search. Therefore, you must optimize your videos for such keywords. It increases their chances of getting a place in the organic search results of Google.
Rank Tracker is the best tool you can use to check the rank and performance of your target keyword. It allows you to see the ranking for different locations. Thus, you must utilize Rank Tracker to collect the YouTube keywords that would bring your videos in Google’s organic search results.
Step 2: Optimize Video Metadata
Metadata refers to the additional information you provide about your video. It includes things like description, title, publishing time, tags, etc. You must optimize the video metadata because it helps YouTube and Google’s Search Algorithm to determine the subject of your video. Therefore, it increases the chances of it getting discovered by the relevant audience. Read the following points to known how to optimize the metadata of your videos to improve its ranking:-
Generate a Keyword-Rich Title
The first thing that searchers look at is the title of the video. It is only then that they decide the relevance of the video. Therefore, your video’s title must contain the YouTube keywords that you want to rank it for. It is noticed, the videos that have the same keywords in the title are likely to perform much better in the ranking. In addition to this, you must keep in mind that the video title doesn’t exceed the limit of 60 characters, or they will be cut off.
Optimize Video Description
Though your YouTube video’s descriptions can be up to 1,000 characters long, the first 100 characters matter the most. Because these are the words that your viewers would see before they click on ‘Show more.’ Therefore, it is important to add your target YouTube keywords in the first 100 characters of your video description.
Step 3: Get your hands on the most powerful Tools for YouTube SEO
In this section of the blog, we will tell you the most powerful SEO tools that you must use to plan YouTube Keywords. Using these tools will certainly help you achieve a lot of time-consuming tasks in no time.
It is one of the best tools you must use to analyze your YouTube channel’s overall performance. YouTube Analytics provides you with a better understanding of your audience. Moreover, YouTube analytics allows you to see the watching habits of your viewers as well as analyze their demographics. It also enables you to know where the traffic comes from.
In addition to this, you will find some other metrics, including impressions click-through rate, impressions, and unique viewers, in the updated version of YouTube Analytics. It also compares the performance of your latest video to that of the previous ones that help you track your performance.
Rank Tracker is another best tool that helps you plan your YouTube Keywords. You can easily check the keyword research, YouTube rankings, Keyword Analysis using Rank Tracker. Moreover, this tool also allows you to collect keywords with 23 Keyword research methods and compare them according to the important SEO indicators.
This is the best tool that uncovers and tracks the most relevant and successful YouTube Keywords. You will see the keywords that help bring YouTube videos among organic search results.
So, these were the easiest and most effective ways to plan a successful YouTube Keywords list. Here, we mentioned how you can plan keywords and optimize your videos to appear in the organic search results. In addition to this, we have also suggested two of the most helpful and free SEO tools you can use to plan YouTube Keywords.