How to Improve CTR for your Google Ads?


Do you know how important it is to get a higher Click-Through Rate? A lower CTR leads to issues such as not getting enough traffic, sales or audience engagement. Thus, it certainly hampers your business growth and makes it impossible to achieve your long-term business goals. 

We understand that improving the CTR or Click-Through Rate for your Google Ads is a never-ending battle. Therefore, to make it simple for you, here we’ve given the top 6 most powerful ways that you must practice to increase CTR for your Google Ads. 

Top 6 ways to improve CTR for Google Ads

1. Optimize the Quality Score

Quality Score is the metric that is tracked in Google Ads. It scores each keyword in your account from 1 to 10 (worst to best). Hence, it is the measure of the quality of your keywords, ads, and landing page. Ads with higher quality lead to lower prices and better ad positions. Quality score is the most critical metric related to Google Ads.

Therefore, it is necessary to understand and improve the quality score of your website if you want to increase your Click-through-rate. You must take care of the following:-

  • Your ads should be relevant to your targeted audience. 
  • Your ads campaign must achieve its objectives like conversions, sales, traffic, etc. 
  • How well does your audience connect and engage with your ad?

   Hence, you must aim for a good Quality Score from the start, and you’ll be amazed to see how it influences the overall ads performance. 

2. Use the Best Ad Extensions

It is crucial to choose and use all the extensions that are relevant to your business. The relevant extension provides your ads with Greater Visibility as well as the prominence on Google’s search results page. Therefore, you are likely to get more value from your advertisements. 

This is how ad extensions expand your ad with additional information that gives people more reasons to choose your business. Ad extensions are the best ways to increase the Click-Through-Rate or CTR. The Extension formats include location information, call buttons, additional text, links to specific parts of your website, and much more. Therefore, Ad extensions increase the total number of clicks and give your audience more interactive ways of reaching you like calls or maps. A few of the most commonly used extensions are:-

3. Utilize the In-Market Audience

In-Market audience refers to people whose previous search suggests that they are looking for the goods or services you provide. And what is better than advertising and targeting an audience who is already interested in what you are selling?

You can either observe or target the In-Market audience. Observing In-Market audience means that you can manage the bids up or down for keywords searched by users in those audiences. However, everyone can still see your ads. On the other hand, targeting is narrower, as it allows the ads to be only seen by people in that audience. 

We suggest you focus on the questions, such as Does your audience have a higher CTR? What is their Conversion and Bounce rate? This information will certainly help you manage your bids to optimize your Click-Through-rate. 

4. Write an Action-Oriented Ad Copy

It is important to focus on writing an excellent and action-oriented copy. It not only includes writing or adding clear and impactful CTAs (Call to Actions), such as “Reserve Today!,” “Save Now!,” or “Get Started!,” etc. However, it is a part of it. 

But, adding action-oriented copy refers to the copy that conveys the actionable value to the audience. It includes actions such as “Save tons of Money,” “Increase your ROI,” “Experience Luxury,” etc. The purpose of writing an action-oriented copy is to tell the users what they can get and expect by following your Call to Action. Adding the right call to actions in your ad-copies can have a significant impact on your overall CTR.

5. Focus on GeoTargeting to Improve CTR

You must pay attention to the geographic indicators while you review your Google Ads or Google Analytics Data. And you will find that your CTR is surprisingly higher in some particular cities or countries and much lower in other regions. 

However, it depends on a wide range of factors, but it is majorly impacted by the services and products you advertise on Google Ads. For example, suppose that you manufacture and sell woolen clothes. It will be more likely that in the winter season, your CTR will be much higher in the northern regions, rather than the southern areas of India. 

Therefore, it is important to understand your customer, follow the data, and utilize Geo-targeting in your Google Ads Campaigns. Hence, if you are not paying enough attention to the Geographic Indicators, you are making a huge mistake and missing a big opportunity to improve your CTR! 

6. Test Dynamic Keyword Insertion

The best practice to run a Google Ad Campaign is to have at least three ads running all the time. You should keep in mind that at least one of your ad variations must use dynamic keyword insertion in Heading 1 of your ad. 

Dynamic keyword insertion refers to the insertion of the keyword or search term, which is most relevant to the ad that you display. So, when the users see their same search term in your ad heading, they will find it relevant. Eventually, it leads to increased and higher CTR or Click-Through Rate. Therefore, you must utilize and implement Dynamic Keyword Insertion in at least one of your Ads. We suggest you implement it in Headline 1. 

Also, remember that the Ads that use Dynamic Keyword Insertion in HEADLINE 1 are more likely to have a CTR of about 30% Higher than ads that Don’t. 

Final Thoughts

These were the most-effective tips that you must use to improve CTR for your Google Ads. Therefore, to enhance the online presence of your business, make use of the above-mentioned tricks. Moreover, we hope that these tips and tricks were helpful in increasing the overall CTR score significantly.