Do you have a Facebook page for your Company?
In Today’s World Every Company wants to be active on Social Media. As Facebook is the biggest platform of Social media each firm want a Facebook Company Page. As we analyze our competitors, everyone is on Facebook, So it’s a must for every Company.
To Engage and build relation with a huge community on the web, we need to have proper strategy and plan to Execute. To operate a strategy to enhance our online Community, one must know some tough queries before Starting. Let’s talk about these topics:
Why should I have to create a Community?
With multiple purposes a community provides a powerful and clear objective. Some of the objectives are:
- Brand Promotion and engaging more users by building your Brand. Coca Cola Community on facebook has more than 5.7 Million Users.
- Feedback From our Customers: Starbucks Community has more than 8 Million Members on their company page and they decide flavours for their next coffee according to the Customer Feedback.
- For Lead Generation and More Revenue : Many Business got more business from their Facebook fan Page.
- Improving ORM – Dell’s Official Facebook page is one of their Greatest tool to improve and boost their Online Reputation, so their loyal customers will stay committed to them.
Example – Chings, A Food brand with packed Food, is one of the big brand that have almost 1 Million members on their Facebook Page. They take their Facebook page as the most useful way to improve their Customer management. They Target their young and Tech-friendly user Via their facebook Page. From their Facebook Community Page they Provide updates about their new launches and engage more customers to buy the latest products.
A Facebook Community page helps us through various ways by providing Different Customer Perspective. While running a business you can’t be stuck to one plan. You should be free to make changes to your business plan according to the Customer reviews, and that’s where Community pages help. It lets us Interact more with the customers directly, making it crystal clear what’s working and what is not working for us. With this you can measure the metrics and optimize according to the requirement.
What Audience should I Target for the Community?
To build a better and Successful Community, We must know what audience we should target!! Choosing the right metrics includes various Factors like Location. Age, Gender, Income, Education, Value and Lifestyle etc.
Another way to target the Correct audience is one must consider how the Product will influence the Audience. Target those users you actually want your product and Service for better Conversions and Revenue. For Example, If you Work as a sales representative at Byju’s, you must work as an influencer to the parent clients on how and which way your Study material will affect and provide better results in their child studies.
Similarly Facebook’s company page helps to influence our customers to engage and build trust of the customers.
What things you should add on your company page for the targeted Audience?
Really Big Question!! And the most important one. Why one should Follow if you are not useful to them. Target the Potential Customers and update Content that is User Required not some random stuff. Fulfilling Customer Need helps your business to grow abruptly in every aspect. This answer will be better understood by the team which is actually handling your Social Media handle. You can Also opt for Callsmaster Social Media Marketing Services for better results and higher conversion. We at Callsmaster work hard to Fulfill all the demands that will improve the online reputation and by working on various KPI of your Brand.
Talking further about facebook community page. There are two key questions that are raised in everybody’s mind. First, Why would anybody will Join your Community? Second One, Why will Someone participate on a regular basis on our Community Page? The Audience consists of a variety of members, so the more you define the Objective the more it will Determine the effectiveness of the Community.
Taking Example – At our Digital Marketing Agency Community Page on Facebook, We try to engage with Different Business and Entrepreneurs who want Digital Marketing Assistance for their business. By Targeting the right audience we get more engagement and loyal Business owners and Clients for Us. So the correct answer for the above question will help you to perform well while launching your own Brand. But at last, We must say it is the execution of your brand strategy which will ultimately give results for your business and help in building your Online Community.