Top 10 Email Marketing Tools in 2020

Email Marketing Tools

Do you want to grow your business without spending too much on marketing campaigns? Then no other marketing technique can be better than Email Marketing. This is one of the best digital marketing strategies that help you directly reach and engage your target audience in a cost-effective way. It is used by all the major business organizations out there to broaden their consumer base. The best thing about Email Marketing is that it doesn’t cost you a fortune to reach your business goals. You can reach an already engaged audience, Deliver Target Messages, Drive Revenue, and Reach a Global Audience using these 10 Email Marketing Tools

Save your Time and Money with Top 10 Free Email Marketing Tools

We have provided all the necessary information regarding the Top 10 Email Marketing Tools that can grow your business miraculously for your convenience. Therefore, read this write-up until the end to know about the Email Marketing Utility Tools

1. HubSpot Email Marketing

HubSpot has recently introduced one of the Best Email Marketing Tools through which you can create stunning email templates and automatically personalize the subject line or content for every recipient. It also allows you to run A/B tests, which help you improve the open rates and clickthrough rates. It is easy-to-use and comes with a drag-and-drop visual editor. 

The best thing about the free version of the HubSpot Email Marketing tool is its integration with other HubSpot tools like the Free-Forever CRM. Therefore, when you start your account, you get access to both Email Marketing and CRM tools. Hence, you can create a centralized contacts database and organize it in lists. You can also manage and track email performance. 

2. SendPulse Email Marketing Tool

Though SendPulse is a multi-channel marketing platform, Email Marketing is its most prominent feature. SendPulse’s Email Marketing feature comes with an end number of email templates. Their email templates are designed professionally, and you can easily customize them with a drag-and-drop editor. You can set up these customized emails to be sent automatically at the right time on the basis of the user-behavior and other variables. 

Moreover, it also helps you identify your subscribers by its ‘Subscriber Rating’ feature. It lets you analyze the open and click rates and the individual subscriber’s read and unread rate. Above all, you can also set up the replaceable text fields to personalize your emails by gender, name, date of birth, job role, etc.  

3. Benchmark Email

Benchmark Email is one of the most effective Email Marketing Tool that you can use to design responsive emails that look visually appealing. It also allows adding images to your email as well as editing the image right on the platform. You can also add effects, stickers, and texts with email editor to effectively send your messages. 

Benchmark Email Marketing Tool also gives you a lot of pre-designed templates based on different industries and occasions. It also comes with a dual view feature that allows you to see the design of email while you are editing it. It simplifies the complete email creation process. 

4. Mailchimp

Mailchimp is one of the most preferred and trusted Email Marketing Tool, which provides a free plan with unique features. The free plan of Mailchimp comes with all the basic features like email creation and scheduling. Its smart ‘Recommendation Feature’ makes it the best out of many other Email Marketing Utility Tools. Moreover, you can also send emails such as welcome emails, abandoned cart reminders, order confirmations, and many more. 

5. Mailjet

You can create effective email marketing campaigns by using the collaborative and intuitive tools of Mailjet. You can also customize the pre-designed templates and impress any recipient by creating responsive emails. Are you working with a team? You must utilize its real-time ‘Collaboration feature’ that will help you with seamless collaboration. Hence make your email marketing campaign more effective using one of the most popular Email Marketing Tools– Mailjet. 

6. Sender

Sender is another best email marketing tool that you can use for free. It comes with many stunning features that ensure your digital success. You can create unique newsletters without having any knowledge of HTML. Just choose from the templates and customize it with videos, images, and texts. Moreover, to create a bigger impact, you can personalize your newsletters for each recipient. 

The main reason Sender is there on our list of the top Email Marketing Utility Tools is its robust analytics feature. It helps you to know who opened your emails and clicked on the links. You can also build the buyer profiles on the basis of your subscriber actions. 

7. Sendinblue

Sendinblue is a marketing communication platform. It provides both email marketing tools as well as the additional functions like landing page creation and customer relationship management. This is one of the most prominent Email Marketing Tools that comes with 70 design templates. Moreover, it allows you to preview the results that help you check how your design looks on any screen format. 

8. MailerLite

MailerLite comes with some mind-blowing features like ‘Landing Page Builder’ and the ‘Pop-up Customizer.’ It provides you with features like a drag-and-drop email builder, built-in photo editor, and text-editor through which you can create stunning emails. 

MailerLite is one of the most-effective Email Marketing Tools, which allows you to create the responsive landing pages that match the emails that you send. It enhances the chances of driving conversions. Moreover, it also provides you with a complete campaign report that includes the stats like click rate, open rate, and unsubscribe rate, and many more. 

9. Moosend

This is one of the other stunning email marketing tools which lets you save your time by automating the repetitive tasks. It helps you create behavioral email campaigns that are based on the information of your subscribers. Moosend also allows you to send the accurate emails to every recipient using its advanced ‘Segmentation feature.’

It also gives you a report of your email marketing campaigns in detail, to help you know how to optimize your campaigns and get better results. The best thing about Moosend is that it is one of the few Email Marketing Tools that does not include its logo in your emails. 

10. EmailOctopus

The free version of EmailOctopus provides you with a lot more emails per month than provided by various other Email Marketing Tools. In addition to this, EmailOctopus also integrates with many third-party apps like WordPress, MailOptin, and Zapier, so you can easily exchange consumer data between different tools.

Final Thoughts

This was all about the top Email Marketing Tools that you must use to run an effective and highly successful email marketing campaign. All of the Email Marketing Tools that we have mentioned above come with powerful features that you must use to boost your business and online presence. 

Are you using any of these Email Marketing Tools already? Please, let us know your experience in the comments section.