At present, online shopping has become the most favored and popular all over the world. Due to a hectic schedule, it has become difficult for everyone to bring out some time to visit the markets, malls, and ordinary stores to shop the stuff of their choice. Also, this makes the shoppers difficult and irritating to put effort into bargaining in the traditional stores, which conversely becomes argument sometimes.
To avoid all these hassles, people prefer going beyond the experiences they have with online shopping. Furthermore, if we talk about online shopping techniques, they bring us several advantages regularly. Therefore, people prefer buying their choices online.
You must also have heard of various online shopping platforms such as Myntra, Flipkart, Amazon, etc. Above all, we would cover the journey of success achieved by Bewakoof.com in this piece of information.
Know what Bewakoof.com is?
Bewakoof.com is one of the rapidly growing online fashion grounds, which has managed it well to connect with the fashion trenders. This platform was formed with full of creative, trendy, and distinctive ideas to draw the chief interest of the broad shopping audience. From Bewakoof.com, you can buy a variety of Clothing, Shoes, and Accessories, including mobile covers, laptop bags, and backpacks, in addition to Safety Essentials.
The company was emerged with an idea to provide the customers with high-quality products at affordable prices with funky and personalized collections. There you can find a lot of choices in each category further refined under sub-categories. Bewakoof.com is one of the most reliable and quirky shopping platforms.
The Specialty of the Name ‘Bewakoof.com’
With a firm belief that a brand name should not be limited to what it sounds like, however, the same must be how it impacts; the co-founders Prabhikiran Singh in together with Sidharth Munot had brain-stormed the site called ‘Bewakoof.com.’
The company’s co-founders conceptualized the name Bewakoof.com because of launching the same in the month of April (the month we celebrate April Fool) in the year 2012. This name’s idea was to catch the audience’s attention with a spirit of looking at things differently. It’s exciting and unique name is capable enough to turn the heads at every step of whoever hears of it.
The Idea of Origin
To begin with, we would like to throw some light on the Co-founders of Bewakoof.com named Prabhikiran Singh and Siddharth Munot. Being the civil graduates from IIT Bombay, both of them began separate careers. Prabhikiran started with his Lassi business with the name of ‘Khadke Glassi’, whereas Siddharth started his work with an educational startup.
Unfortunately, they ended-up because of no success, so then both of them can put their brilliant ideas together. As a result, two friends could establish their business of T-shirts printing with unique designs to target young youth or college students.
The Story of Emergence
Bewakoof.com was commenced with an investment of Rs. 30,000 only; however, the founders received the seed funding after 6 months of this platform came into operations. Moreover, the decision to raise institutional angel funding from the founders of Snapdeal proved useful to the excellent success point.
The main ideas to origin led to the inception of the coolest brand with a catchy domain name Bewakoof.com in 2012. The founders decided to finalize this name to go silly in a different way in society.
Success, Growth & Expandability
The idea of two friends (Prabhkiran and Siddharth) working together went luckily successful. Their dots connected well to build a unique and the most congenial platform Bewakoof.com. Since its inception today, this brand is rapidly growing with over 3000 plus styles and more than 2 million of followers on their Facebook page. Above all this, Bewakoof.com operates pan India with the sale of above 1 lac products every month, covering the shipments of more than 19,000 pin codes.
In terms of the approach to Bollywood merchandise, the expandability gave a whelming boost to this platform. It was partnering with merchandising projects for the famous Bollywood Movies such as Gangs of Wasseypur, Boss, Sholay, Gunday, etc.
Strategies to Catch Audience
To get more and more traffic of online shoppers, the co-founders of Bewakoof.com applied different Digital Marketing Strategies by putting their brand on WhatsApp, Facebook, and also got a Mobile App developed. They used these strategies with the toss of thinking that customers usually love easy things. The idea received an excellent response through all these modes, which increased about 20% of their daily sale. Moreover, a number of orders were quickly received by them through instant messages.
What makes the Bewakoof.com stand for?
Following the mantra of being imaginative and with core innovative observations together with the creative thoughts has empowered the idea to emerge Bewakoof.com being the best online lifestyle and fashion place. Being a fun brand successfully attracting the young generation with their coolest collections is also a bonus point that made this brand stand for.
Why shop from Bewakoof.com?
- You get innovative designs there if compared to others.
- You always get fresh and updated fashion styles on com.
- The customers get an affordable range in all categories sold on this platform.
- Their home products are must buy because of the lowest range due to no mediator.
- The com claims to its high-quality and unmatched buying experience.
- There you find unique collections for college-going students.
We hope the briefing of Bewakoof.com in this post is going to be helpful for you. The theory of Bewakoof.com explained here will make you ease with your decision of buying from this particular platform.